However, the recent failure of director duo Pushkar-Gayatri’s, Reliance Entertainment-backed Hindi film Vikram Vedha, a retake of their own 2017 Tamil film with the same title, paints a disconcerting picture.įor context, the last successful remake was the 2019 Kartik Aaryan-starrer ‘Pati Patni aur Woh’ with about Rs 87 crore. Today, even though the reality is different, Bollywood still churns out steady production lines of remakes that go on to constitute a major chunk of their box office revenues. The victims-unsuspecting audiences whose knowledge hub was then ever feeble with the internet still in a crawl before its marathon run in the new millennium. It was also a period when a discreet, niche workforce among Hindi filmmakers endeavored to binge watch foreign titles on CDs and sleepwalked into studios with a cut-copy-paste drivel or even inspired ideas and ventured to churn them into straight Hindi copies, spiced up with desi masala or adaptations if you like it served on porcelain serve wares. One can argue that the only tangible result of this phase for Bollywood and the film industry overall in the country was the onset of the multiplexes that would go on to ravage single-screen theatres which had faithfully knitted the dreams of millions of Indians thus far. and the U.K., then emerging markets for Indian cinema, a new trend then and a staple release diet now that ensures a sizeable chunk of the overall profit pie. The years witnessed the emergence of big Bollywood releases simultaneously releasing in the U.S. With the official status of an ‘industry’ stamped on it in 1998, the mimic octopus that could freewheel itself into whatever shape or colour fantasised ornate reveries of hidden treasure chests with corporate finance brimming on the horizon, a gun to the head of the hitherto one-track lonesome producer script. It was not too different for the films and entertainment business it serenaded around trees and trailed the lush green outdoors and picturesque mountains with no inkling of what to expect or where to go next. Sectors of the economy took a while to come to terms with the undefined space they had for themselves to break through, innovate and lead. As liberalisation swept through India in the nineties, its headwinds and tailwinds blew awkward and unrelenting as the country prepared itself for a turbulent takeoff of some sort.
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